Full-Service Brokerages: Stop Neglecting The Net

Full-service firms like Merrill Lynch and Morgan Stanley are betting that their high-net-worth clients don't mind anemic Web sites. But it's a bad bet: Affluent investors are more active online than ever before, and they recognize the quality gap between their full-service brokerages' sites and the rest of the Web — especially direct brokerage sites. Forrester believes that the widening gap will compel full-service firms to recommit to the online channel.

 

Title: Full-Service Brokerages: Stop Neglecting The Net
Link: http://www.forrester.com/go?docid=40250